Google Adwords articles -
How to track the success of your Google adwords account

It is very important to know if you are wasting money with your Google Adwords account or if you earn money.
Google delivers an excellent conversion tracking system for free.

How to set up Google conversion tracking?
(Time for setup: 5 minutes)

Open your Google Adwords account and click on "Conversion Tracking".

Next you click on "Get conversion page code".

To create a page code which will be able to track a sale, click on "Purchase/sale".

Click on "Continue".

In the next page you can choose the layout of the Google notification.

Click on "Continue" to get to the language selection:

Then you select the security level:

This is very important! Most order systems use secured connections (https) If you choose http instead of https then the visitor will get a warning that the page contains unsecured elements. I'm sure you don't want this.

You should use the advanced option "conversion value".

Enter the value of the purchase. With this step you can calculate the Return-Of-Invest (ROI) easily.

Excellent!

Your conversion setup is completed.

Copy your page code into your html code of your "Thank you for your purchase"-page.

You can create similar page codes for leads, sign ups, of views of key page.

Please note:
Google will track sales only within 30 days. Additionally the cookies must still be present during the purchase.